How to Write a Blog Post

In this post, I will present five steps that will, hopefully, help you with writing your first blog entry. At the end of this post, there are some links that might also be helpful. Part of this post is based on Dan Shewan’s blog post: “How to Write an Awesome Blog Post in Five Steps.” You can find his original post at

First: Choose a Topic That Interests YOU!

The first, and most important, step to writing your blog post is to find a topic you really want to write about. Choose something you are passionate about and have an opinion you want to share. This blog gives you the opportunity to voice your thoughts and ideas, however, unconventional they might be.

If you want to be provocative, be provocative. If not, don’t be. Write only what feels right to you and represents your values and beliefs. Ideally, your post should provide some motivation for a discussion in the comment section.

In case you have trouble finding a topic, take a look at the newspaper, other blogs or a magazine of your choice. Look for issues related to sustainability you really care about. What would it require to improve, change or solve that issue? Is it an issue that results from individual behavior or is it the result of social dynamics requiring a social transformation to improve on it?  Connect the issues you feel passionate about to the theoretical concepts discussed in class and explain how according to these concepts a transformation could take place.

Second: Write an Outline for Your Post

Your outline doesn’t have to be lengthy or detailed, but it should help to keep your focus on the topic at hand. Writing an outline makes sure that you planned in advance the order of the various sections and what each section will be about.

This will give you a rough guide during your writing process and will prevent you from indulging in poorly thought-out metaphors and losing focus of the overall structure.

Third: Do Your Research

You don’t have to be an expert on your subject, but try to research it a bit and present your findings. Avoid being too technical and always try to present your insights in the most evident way possible. Your entry should be clear in communicating the issue at hand and presenting your opinion on the matter.

Graphs, pictures and any other material that help you get the essential points across are always welcome!

Fourth: Writing Your Post

At this stage, you should have a clear understanding of what you are writing about. Having divided your post into sections and located the main ideas and arguments, you can now begin writing. Try to keep your sentences clear and focused.

At the end of your post, you should be able to write a short statement that sums up clearly the aim of the entire text and highlights your key points.

Fifth: Revise

Having checked the accuracy of your text put it aside for a couple of hours. Come back to it later (as with any piece of writing) and check whether you need to revise the style, grammar or punctuation. If you have time, give it someone else to read. Do they understand the main message you want to bring across? If not, take some time to revise this before you submit your post to the blog.


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