A miser accidentally fell into the river, and the kind-hearted man lay on the shore and shouted, “Give me a hand, I will pull you up!” But the miser just refused to extend his hand. The kind person began to wonder, and then suddenly woke up, shouting “I will give you my hand, just hold me!”, and the miser grabbed the hand of this kind-hearted person. In psychology, this phenomenon caused by different expressions is called “Framing Effect”.
The 2002 Nobel Prize winner in economics, Kahneman, a professor of psychology at Princeton University, found through psychology research that for the same problem, two statements with similar logical meanings will lead to different decision-making judgments. He called this phenomenon the Framing Effect. To put it simply, when a person describes the same thing, different expressions will give the listener a different feeling, so that the listener will have two opposite decisions.
For a long time, traditional economic theory has been based on the assumption of “rational man” as the theoretical basis, and built a perfect theoretical system through precise mathematical formulas and models. The research on behavioral economics of Professor Kahneman and others starts from the empirical perspective, from the psychological characteristics and behavioral characteristics of human beings, to reveal the irrational psychological factors that affect the choice behavior, and the spearhead is directed at the logical basis of orthodox economics. The assumption of “rational man”. Studies have confirmed that due to the complexity of the economic environment, future uncertainty, incomplete information and the limited human cognitive ability, human decision-making is often limited by their own abilities and objective reality. In a nutshell, in economic behavior, people’s rationality is often limited. The Prospect Theory published by Kahneman and Tversky could be summarized as: (a) most people are risk-averse when facing gain; (b) most people are risk-preferred when facing loss (c) People are more sensitive to loss than to gain.
The Framing effect is actually a kind of wisdom. The essence is the two sides of things and the order of things. In practical applications, the purposeful framing, grasp and order and angle can be applied, which will bring good results. In fact, if you pay attention around, you will find that there are many applications of framing effect in real life, such as discounts advertisement in supermarkets, fruit content in orange juice, gym membership prices, and so on.
Similarly, in the growth of adolescents, if parents understand the correct application of the framework effect, adolescents are more likely to have a happy childhood. During the growth process, the emotions received by the children in the words of their parents can be positive or negative. In the process of guidance and education, if the framing effect can be used correctly, it will be more conducive to the child’s future personal sustainable development. For example, parents could think the problem from a positive perspective and turn their children’s wrong behavior to the positive side. Children who disturb classroom discipline often have certain leadership skills and could be creative and talent. When you observe this perspective, it is not so difficult to help your child turn their bad behavior into a contributing direction. We can use the framing effect to guide children’s growth in a positive way, create a family atmosphere full of respect and encouragement, establish a spiritual bond (a sense of belonging and value) between family members, and teach children valuable social skills and life skills. Long-term practice has proved that only in a kind and firm atmosphere with dignity and respect can children learn necessary and valuable life skills and have good qualities, so they can calmly and rationally face many issues and challenges in life.