How can nudges support sustainable behavior and what might be effective in this context?

About 45% of our everyday actions are behaviors that are not actively reflected upon. To alter sustainable behavior is where nudges can come into play. Dealing with this topic is motivated by a personal interest of the author of this blog in sustainable solutions. Nudges were first introduced into economic psychology by Thaler and Sunstein … Continue reading How can nudges support sustainable behavior and what might be effective in this context?