How is pro-environmental behavior influenced by social norms?

When I stayed at the Galapagos Islands a few years ago, one striking observation was the state of the backyards owned by the farmers living in the highlands of the Island San Cristobal. The ground behind the farmhouse was full of garbage – plastic packaging, children's old toys, unused tools... I was wondering why in … Continue reading How is pro-environmental behavior influenced by social norms?