The Economics of Identity – how everything is affected by our sense of self

How does identity shape our behavior? Akerlof und Kranton (2000) propose a new concept of utility by incorporating the psychology and sociology of identity into an economic model of behavior. Their utility function represents different social categories and postulates how individuals belonging to these categories should behave. This approach can be applied to nearly any … Continue reading The Economics of Identity – how everything is affected by our sense of self